PROJECT SUMMARY
Quorem is a fleet optimisation solution that is focused on increasing profitability by flying less for more money. This is done by using an amalgamation of data science and decades of charter sales experience to find the best match and most valuable supply and demand.
MY ROLE
UX/UI Designer
DURATION
6 Months
GOALS
To be an optimisation tool for a charter sales person to make a quick and meaningful decision that will yield more profits for the jet booking. Also to minimise empty-leg which will not only be great for business but good for the environment.
EXPLORATION AND DISCOVERY
To understand what processes and challenges a charter salesperson face daily in looking for the best opportunities to make the most profit from their fleet.
THE PROBLEM
The job of a charter salesperson is to sell flights on as many days that the aircraft is available with the crew for as much money as the market will stand. The market is made up of hundreds of brokers who generate thousands of flight enquiries and who all ask for discounts all the time.
QUANTITATIVE SURVEY
Sample questions
FINDINGS
IDEATION
Sketches
Wireframes
Sitemap
QUALITATIVE SURVEY
- How well the visual led data visualisation resonates with the user?
- Will the user find the new functionality helpful in their work?
- Will it help them make better decision that lead to efficiency? and more profitability?
- 8 charter salesporson
- 2 commercial director
- Interviewed to uncover needs
- Tested key pages
- Tested the usability and ease of use of the platform
USABILITY FEEDBACK
Main Dashboard
“I like how orderly it is, while it being info rich all the key stats are made to stand out from the rest”.
USABILITY FEEDBACK
Supply and Demand
“It is like a magnifyling glass, I can easily find the needles in the haystack of request we receive”.
USABILITY FEEDBACK
Enquiries
“The flight type icons may take sometime to get use to, but I see the value it was done that way, refreshing”.
USABILITY FEEDBACK
Customers
“It looks efficient AND effective”.
USABILITY FEEDBACK
Empty Legs
“This will be a major game changer for the B2B charter market as we know it”.
TARGET AUDIENCE
Quorem is designed and developed to help the business jet charter sales team to maximise their most valuable opportunities. The task of managing thousands of live flight requests is taking second place from just getting quotes out of the inbox and hoping for some bookings. On average a 2-3 person charter sales team will be expected to deal with 300+ requests per day and will have an 'outstanding quotes register' of 3000-4000 quotes with a 1%-2% conversion likelihood. Not all trip requests are equal. 'OK' requests yesterday may become 'Great' requests as the flight program changes. Quorem analyses all the silo data to turn a hard-working sales team into creative, laser focus commercial warriors that drive ever-increasing profits.
OUTCOME
