PROJECT SUMMARY

Real Group bought an estate agents company founded in 1842 in Derbyshire and modernise its operation and processes so it can serve the community it operates better and thrive for the future.

GOALS

To drive innovation and increase productivity and efficiency for the Real Group estate agents. Introduce new tools and technology to the current process and help them be more efficient in doing their tasks. Make visible data and information that are unavailable or accessible to the competitors, and give an edge to the estate agent by closing a sale faster and bringing more revenue to the company.

EXPLORATION AND DISCOVERY

Research the process of selling and buying a property. What factors are involved in making a property sell faster than others. What are the pain points along the process and find ways for improvements.

THE PROBLEM

It is 60% longer now to complete a home purchase than a decade ago. Bureaucracy, long-winded legal procedures, council red tape and a shortage of lawyers and conveyancers. The logistical delays also risk buyers facing tens of thousands of pounds cut off their loans as delays mean sales are dragging well beyond mortgage offer expiry dates.

QUANTITATIVE SURVEY

FINDINGS

IDEATION

Sketches

Wireframe

Sitemap

QUALITATIVE SURVEY

USABILITY FEEDBACK

Main dashboard

“The bit-size pieces of information are broken down in a clear presentable manner, with groups of vital numbers standing out."

USABILITY FEEDBACK

Agent's page

“The red and blue arrow up and down highlights helps show the historical performance."

USABILITY FEEDBACK

Map's view

“Info packed with useful information that stood out against the map, and the use of colours works well."

USABILITY FEEDBACK

Sales calls

"The use of chart simplify the information presentation."

USABILITY FEEDBACK

SEO tracking

"The two sets of pieces of information between total volume and captured traffic are made clear with the use of muted and contrasting colours."

USABILITY FEEDBACK

Agent's comparison

"The card approach in setting the design pattern works well in grouping and comparing key sets of information for each estate agent."

WHAT MATTERS TO ESTATE AGENTS

TARGET AUDIENCE

Real Group’s estate managers and sales agents to monitor and compare the sales activities and the performance of the properties in their portfolio. The data and insights will help them assess what actions and activities are needed to improve the property’s sale.

OUTCOME

Designing and developing a bespoke custom-built analytics tool is one of the many steps taken by Real Group to drive innovation and modernise the 180 years old estate agent company. Real Group wanted to fix the broken and inefficient process of selling a property by offering end-to-end service offering conveyancing, legal and financial advice under the same roof.