PROJECT SUMMARY
Unique X is the only company in the world servicing the cinema channel that deals equally with distribution, exhibition and cinema advertising agencies.
MY ROLE
UX/UI Designer
DURATION
12 Months
GOALS
To solidify Unique X as the market leader, the most experienced e-delivery and complete solution in the cinema software industry.
POWERING GLOBAL CINEMA
The map of international reach of Unique X's Cinema Software Solutions of content services (orange), SaaS (blue) and combination of both (checkered).
EXPLORATION AND DISCOVERY
Research on Unique X rich history and accomplishments, the competitors, clients and to understand what makes Unique X, unique.
THE PROBLEM
Despite Unique X rich technological history and market leading position, its presence and branding in the industry is weak.
QUANTITATIVE SURVEY
Sample questions
FINDINGS
IDEATION
Sketches
Wireframes
Sitemap
QUALITATIVE SURVEY
- Which kind of design proposition that resonates most?
- Which kind of messaging and design best speak to people?
- Do user understand the offerings?
- How well do others navigate the site?
- 3 exhibitor clients
- 3 distributor clients
- 2 technology partners
- Interviewed to uncover needs
- Tested 3 different proposition designs
- Tested the usability of navigating the site
DESIGN PROPOSITIONS
DESIGN 1
Data tech
“Too technical, and too cold. Need a bit of human touch”.
“Like the real-time data feed off every cinema in the system”.
DESIGN 2
Film fanatics
“I like the in-formal feel to it. Especially with the Bat Man mask as a prop."
“Looks more like film studio/production than software company”.
DESIGN 3
Powering global cinema
“Love it. Showing people enjoying a cinematic experience”.
“Like the bold statement of powering global cinema, which we actually do...”.
USABILITY RESULTS
Homepage
Critical Issue
User wants to see range of services and list of applications upfront
Minor Issue
User wanted to see cost of services and applications
USABILITY RESULTS
Product page
Critical Issue
User wants to see contact number or email of technical support
Minor Issue
User wanted to see a video or animation of application walkthrough
USABILITY RESULTS
About us
Critical Issue
User wants to see current clients, partners logos and testimonials
Minor Issue
User wanted to see executive team experience and profile
USABILITY RESULTS
Contact us
Critical Issue
User wants to see a phone number for technical support
Minor Issue
Global addresses for that caters for each region
WHAT MATTERS TO DISTRIBUTORS AND EXHIBITORS
TARGET AUDIENCE
Unique X is active in participating in trade and business conferences globally. The website will give an essential online presence to attract and sell the services to potential clients and partners from anywhere in the world.
Small and Independent distributors and exhibitors, that value efficiency and automation to help them run their business better.
Unique X also wants to position itself as an attractive place to work for people who are passionate about technology and cinema industry.
THE BEST-IN-CLASS CINEMA SOFTWARES
All the cinema software is designed and built from 20 years of experience working closely with the biggest names in advertising, theatrical distributors, and cinema owners globally.
APPLICATIONS
A sophisticated, centralized trailer scheduling system that automates your trailering process via a user-friendly, cloud-based system.
RosettaBridge Theater Management System is the cinema’s operational hub – integrating with POS for schedule, creating Show PlayList from templates to build shows, allowing pre-show integration with advertising or trailer provider while managing both hardware and automation.
RosettaNet is the first full Cinema Network Management System that allows programming, monitoring and support of an entire digital cinema estate from a single point, allowing network-wide show conformity and control, driving down operational costs.
With content streamed over a robust IP network, RosettaLive removes your reliance on the installation and upkeep of a satellite network while being nimble enough to require zero maintenace.
MovieTransit has been designed to deliver the very best service for both major movie studios as well as independent distributors, providing powerful and innovative functionality to maximise a release. It is the most reliable, secure and flexible DCP delivery platform.
OUTCOME
The new website gives Unique X a distinctive online presence that sets it apart from the rest of the industry players. Each applications page works as its landing page with all the relevant information about the offerings and services. The new brand identity with one key colour for one application is consistent in all design communications. It shows the X factor of the company, on how they know the cinema industry like no other.
